Petal & Bloom
Petal & Bloom is a boutique online floral shop known for its unique, hand-crafted floral arrangements. They approached us to elevate their digital presence with a captivating visual identity for social media, aiming to increase brand recognition and engagement while highlighting their distinct, artisanal approach to floristry.
Year
2022
Services
Visual Design
Client
Petal & Bloom
/ Concept
Our concept for Petal & Bloom centered around evoking elegance, warmth, and the natural beauty of flowers. We aimed to capture the boutique’s signature style—delicate, whimsical, and sophisticated—through visual elements that would set Petal & Bloom apart in a competitive market and appeal to a social media audience.
/ Design
We developed a cohesive set of social media assets, including branded templates for Instagram, Facebook, and Pinterest. Using a soft, romantic color palette and airy typography, we created visuals that reflected the beauty of Petal & Bloom’s floral arrangements. Seasonal promotions and holiday-themed graphics were also designed to keep content fresh and engaging year-round.
/ Result
The new social media visuals strengthened Petal & Bloom's brand presence, resulting in a 60% increase in engagement and a 35% growth in followers over six months. The cohesive aesthetic helped to establish Petal & Bloom as a trusted, premium floral brand, driving online orders and positioning them as a top choice for floral arrangements in their area.
Petal & Bloom
Petal & Bloom is a boutique online floral shop known for its unique, hand-crafted floral arrangements. They approached us to elevate their digital presence with a captivating visual identity for social media, aiming to increase brand recognition and engagement while highlighting their distinct, artisanal approach to floristry.
Year
2022
Services
Visual Design
Client
Petal & Bloom
/ Concept
Our concept for Petal & Bloom centered around evoking elegance, warmth, and the natural beauty of flowers. We aimed to capture the boutique’s signature style—delicate, whimsical, and sophisticated—through visual elements that would set Petal & Bloom apart in a competitive market and appeal to a social media audience.
/ Design
We developed a cohesive set of social media assets, including branded templates for Instagram, Facebook, and Pinterest. Using a soft, romantic color palette and airy typography, we created visuals that reflected the beauty of Petal & Bloom’s floral arrangements. Seasonal promotions and holiday-themed graphics were also designed to keep content fresh and engaging year-round.
/ Result
The new social media visuals strengthened Petal & Bloom's brand presence, resulting in a 60% increase in engagement and a 35% growth in followers over six months. The cohesive aesthetic helped to establish Petal & Bloom as a trusted, premium floral brand, driving online orders and positioning them as a top choice for floral arrangements in their area.
Petal & Bloom
Petal & Bloom is a boutique online floral shop known for its unique, hand-crafted floral arrangements. They approached us to elevate their digital presence with a captivating visual identity for social media, aiming to increase brand recognition and engagement while highlighting their distinct, artisanal approach to floristry.
Year
2022
Services
Visual Design
Client
Petal & Bloom
/ Concept
Our concept for Petal & Bloom centered around evoking elegance, warmth, and the natural beauty of flowers. We aimed to capture the boutique’s signature style—delicate, whimsical, and sophisticated—through visual elements that would set Petal & Bloom apart in a competitive market and appeal to a social media audience.
/ Design
We developed a cohesive set of social media assets, including branded templates for Instagram, Facebook, and Pinterest. Using a soft, romantic color palette and airy typography, we created visuals that reflected the beauty of Petal & Bloom’s floral arrangements. Seasonal promotions and holiday-themed graphics were also designed to keep content fresh and engaging year-round.
/ Result
The new social media visuals strengthened Petal & Bloom's brand presence, resulting in a 60% increase in engagement and a 35% growth in followers over six months. The cohesive aesthetic helped to establish Petal & Bloom as a trusted, premium floral brand, driving online orders and positioning them as a top choice for floral arrangements in their area.